Only GTC East provides exclusive venues to reach key policy, technology and business decision makers in New York

When it comes to selling to state and local government, New York is where you need maximum exposure. And when it comes to your marketing dollar, GTC is the leader to get you results in this lucrative IT region. GTC East is the ideal venue to energize your brand perception in front of key policy, technology and business decision-makers in a state with a $6.2 Billion IT budget.

New York: IT Power House

• #2 in IT Budget: $6.2B
• #8 on the Fortune 100
• 252,512 Government Employees
• 58 Counties
• 325 Cities

Source: Center for Digital Government

Enhanced GTC 20th Anniversary Marketing Program!

In celebration of it's 20th anniversary, GTC has put together an outstanding program for marketers to get access and visibility to the decision makers you want to influence. We've added several exciting enhancements to the 2008 offering:

√ NEW!! - MORE EXCLUSIVE OPPORTUNITIES
√ NEW!! - ENHANCED PROGRAM PACKAGES
√ NEW!! - INCREASED NETWORKING FOCUS

Our programs are designed to fit a variety of sales objectives and budgets -- from C-level networking to branding your company logo on the expo floor. Talk to your GTC Representative about customizing a marketing package to meet your needs.

Executive & Special Event Sponsorships
√ Premier Events
√ Strategic Sponsorships

Sponsorships
Brand Positioning Packages
√ Associate your company with GTC's hottest events
√ Mix of advertising media

Promotional Opportunities
Name Recognition for Low Cost, Low Effort
√ Logo on signage placed in high traffic areas
√ Great add-on to increase your company's visibility

Online Advertising Opportunities
Event Promotion
√ Pre-event marketing to GTC's entire East database!
√ Event marketing to GTC attendees during the show

Executive & Special Event Sponsorships
EXECUTIVE LEADERSHIP INSTITUTE
SECURITY SUMMIT
CIO ACADEMY
20th ANNIVERSARY PLATINUM SPONSORSHIP
INDUSTRY TRENDS LUNCHEONS
EXECUTIVE RECEPTION
CONTINENTAL BREAKFAST with OPENING KEYNOTE SPEAKER

Sponsorship Opportunities
OPENING KEYNOTE
SECOND-DAY KEYNOTE
SECOND-DAY GENERAL SESSION
GTC 20th ANNIVERSARY OPENING RECEPTION
GTC 20th ANNIVERSARY CLOSING RECEPTION
OFFICIAL CONFERENCE BAG
COFFEE FOR FULL-DAY CLASS ATTENDEES
PORTFOLIO FOR FULL-DAY CLASS ATTENDEES
ATTENDEE REGISTRATION

Promotional Opportunities
TOWER BANNERS
HANGING BANNERS
EMAIL BLAST
MAILING LIST RENTAL
MAILING LIST PURCHASE

Online Advertising Opportunities

20th ANNIVERSARY CONFERENCE GUIDE ADVERTISING

To take advantage of any of these opportunities and to learn more, contact your GTC representative today.
Exhibit Sales 800.598.1377

Executive Leadership Institute

Wednesday, September 24, 11:30 am - 2:30 pm
Hart Theater Lounge

A program designed by and for senior executives in New York government to be held in conjunction with GTC East 2008

Those in attendance will consist of the highest level of leadership in government: Agency Commissioners, Executive Deputy and Deputy Commissioners, Chief Information Officers, Chief Financial Officers, Budget Directors, Chief Operations Officers, Chief Security Officers and Senior Managers and Elected Officials.

As baby boomers begin retiring in droves, New York state leaders are facing a new challenge: attracting and leading a multi-generational workforce. Across the nation, estimates hold that fully 30 percent of the state and local government workforce will retire in less than 5 years. Are you ready? As the baby boomers begin leaving government service, Gen-X, Gen-Y and the Millennials will make up the new government workforce. These later generations have grown up in a hyper-connected, hyper-communicating, instant-messaging, YouTube, MySpace, wiki world. Their expectations of leaders and the work environment are, in some ways, unlike anything before. Yet, in other ways, may be surprisingly familiar.

What must government leaders do to attract this new workforce? How will government service change as these generations begin taking a larger role in public service?

Join New York state and local government leaders for a thought provoking conversation on how to get the business of government done with the multi-generational workforce

Agenda

11:30 am - Welcome and Lunch

12:15 pm - Keynote - Neil Howe is an Author, historian, economist and a renowned authority on generations in America with expertise on the integration of the Millennials into the workforce.

1:15 pm - An interactive session with industry and government experts on government getting work done with a changing workforce.

2:15 pm - Networking Reception with Gourmet Coffee and Dessert Bar

Premier Supporter

• Ten-minute prepared remarks by premier supporter
• Invitation to have one participant on the government/industry steering committee that will plan the content for the event
• Participation in a moderated discussion
• Four seats at Event
• Verbal acknowledgment at the event
• Company-provided White Paper distributed to all attendees at the event
• 1-page Corporate Profile distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply
• Attendee list

                    Exclusive Sponsorship
                    Current Sponsor: available

Anchor Sponsor

• Invitation to have one participant on the government/industry steering committee that will plan the content for the event
• Participation in a moderated discussion
• Two seats at Event
• Verbal acknowledgment at the event
• Company-provided White Paper distributed to all attendees at the event
• 1-page Corporate Profile distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply
• Attendee list

                    Limit of five
                    Current Sponsors: EMC, Google, Oracle

Coffee Bar Reception Sponsorship

Deliverables include:

• One Seat at the event
• Verbal Acknowledgement at the event
• Company-provided White Paper distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. (print deadlines apply)
• Attendee list

                    Current Sponsors: Available

Sponsor

• One seat at Event
• Verbal acknowledgment at the event
• Company-provided White Paper distributed to all attendees at the event
• 1-page Corporate Profile distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply
• Attendee list

                    Current Sponsors: Accenture

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SECURITY SUMMIT

For statewide officers and executives concerned with any aspect of security.

A unique, topical forum for executives. The event will focus on the hot security issues of the day. Thought leadership and best practices will make this a must-attend event around this topic that touches every level and agency within government.

Attendees will consist of key security stakeholders: Agency Commissioners, Executive Directors, Deputy Executive Directors, Chief Information Officers, Chief Technology Officers, Computer Forensic Specialists, Government Counsel, Information Security Officers, Law Enforcement, Local Officials, Mainframe Security Administrators, Non-technical Managers, Security Auditors, Senior Network Managers, Senior Security Administrators, IT Directors.

Premier Supporter

• Ten-minute prepared remarks by premier supporter
• Invitation to have one participant on the government/industry steering committee that will plan the content for the event
• Participation in a moderated discussion
• Four seats at Event
• Verbal acknowledgment at the event
• Company-provided White Paper distributed to all attendees at the event
• 1-page Corporate Profile distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply
• Attendee list

                    Exclusive Sponsorship
                    Current Sponsor: EMC

Anchor Sponsor

• Invitation to have one participant on the government/industry steering committee that will plan the content for the event
• Participation in a moderated discussion
• Two seats at Event
• Verbal acknowledgment at the event
• Company-provided White Paper distributed to all attendees at the event
• 1-page Corporate Profile distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply
• Attendee list

                    Limit of Four
                    Current Sponsors: Dyntek|McAfee, Verizon Business

Sponsor

• One seat at Event
• Verbal acknowledgment at the event
• Company-provided White Paper distributed to all attendees at the event
• 1-page Corporate Profile distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply
• Attendee list

                Current Sponsors: Available

Coffee Bar Reception Sponsorship

Deliverables include:

• One Seat at the event
• Verbal Acknowledgement at the event
• Company-provided White Paper distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. (print deadlines apply)
• Attendee list

                Current Sponsors: NetApp

Security Toolkit Sponsorship

Deliverables include:

• One Seat at the event
• Verbal Acknowledgement at the event
• Company-provided White Paper distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. (print deadlines apply)
• Opportunity to provide attendees with a security toolkit
• Attendee list

                Current Sponsors: Available

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CIO ACADEMY

The 21st Century CIO
Monday, September 22
Hart Theater Lounge

This annual event and awards program held in conjunction with GTC East 2008, provides New York state and local government CIOs a chance to sharpen their business skills and network with each other and industry leaders. The CIO of the Year award will honor truly outstanding professional accomplishments by a New York State leader.

The CIO Academy is an invitation only event designed by and for government CIOs and their direct reports. The full day program will feature state leaders, well-known experts in leadership and technology, and topics of current interest.

Draft Agenda

7:30 - 8:30 am
Registration and Breakfast

8:30 - 8:45 am
Welcome and Opening Remarks
Melodie Mayberry-Stewart, Ph.D.
New York State Chief Information Officer

8:45 - 9:45 am
Keynote

9:45 - 11:00 am
Selling the Vision: What Every CIO Needs to Know
A moderated discussion of government and private industry leaders on selling your vision to citizens, executives, peers and elected officials.

11:00 - 11:15 am
Break

11:15 am - 12:15 pm
2 Concurrent Sessions (topics to be determined by the CIO Academy Steering Committee) Possible topics include:

• Web 2.0 The New Tools for Government
• Managing an Enterprise Portfolio:
• Leading Process Improvement: The Role of Enterprise Information
• Collaboration Tools for the Next Generation Workforce
• Five Things Every CIO Needs to Know
• Managing Up - How to Communicate with Your Executives
• CIO in Action: Leaving a Legacy
• Yesterday's News or Today's Imperative: Risk Management in Government
• eDiscovery and Records Management - What Executives Need to Know
• Whose Shoes are You Wearing Today: A New Model for Customer Service

12:15 - 1:30 pm
Lunch and Keynote

1:30 - 2:45 pm
Leading Organizational Change in Government

2:45 - 3:00 pm
Break

3:00 - 4:00 pm
2 Concurrent Sessions

4:00 - 4:30 pm
Award Presentation
New York CIO of the Year

4:30 - 5:30 pm
CIO Academy Reception

Sponsorship Opportunities

Sponsors will have the unique opportunity to have multiple touches with key government decision makers through planning meetings and the event itself.

Premier Supporter

• May provide opening keynote or participation in education program
• Invitation to have one participant on the government/industry steering committee that will plan the content for the event
• Four seats at the event
• Verbal acknowledgment at the event
• Company-provided White Paper distributed to all attendees at the event
• 1-page Corporate Profile distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply.
• Attendee list

                Exclusive Sponsorship
                Current Sponsor: IBM

Anchor Sponsor

Invitation to have one participant on the government/industry steering committee that will plan the content for the event

• Participation in education program
• Two seats at the event
• Verbal acknowledgment at the event
• Company-provided White Paper distributed to all attendees at the event
• 1-page Corporate Profile distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply.
• Attendee list

                    Limit of Four
                    Current sponsors: Alcatel-Lucent, CA Inc., KPMG LLP, NIC

Luncheon Sponsor

• Two seats at the event
• Verbal acknowledgment at the luncheon
• Company-provided White Paper distributed to all attendees at the event
• 1-page Corporate Profile distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply.
• Attendee list

                Current Sponsors: Qwest, SAIC, Sun Microsystems, Verizon Business

Afternoon Break Sponsor

• Two passes to the CIO Academy
• Complete list of attendees with contact information
• Logo placement on Web site and conference program
• Premium corporate signage at refreshment table ("Refreshments Sponsored By:")

                    Current Sponsor: Keane

Reception Sponsor

• Two seats at the event
• Company-provided White Paper distributed to all attendees at the event
• 1-page Corporate Profile distributed to all attendees at the event
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply.
• Attendee list

                Limit of Four
                Current Sponsor: Federal Engineering, Inc., Microsoft Public Sector, BearingPoint, Inc.

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20th ANNIVERSARY PLATINUM SPONSORSHIP

This sponsorship is an opportunity for a select group of companies who have been with GTC East for the 20 years.

• Sponsorship of 20th Anniversary Opening Video
• Recipient of 20 year Partner Award
• Special acknowledgement in the Conference Guide
• Acknowledgement on 20th Anniversary Signage at the event

                Current Sponsor: Available

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INDUSTRY TRENDS LUNCHEONS

Lunch Discussions for Senior IT Executives and Managers
Tuesday, September 23 and Thursday, September 25 - 12:00 - 1:15pm

There will be four simultaneous lunch discussions taking place.
Each lunch topic will provide a look over the horizon. The discussions are not designed to give a statement of the next purchase or the next task. The discussions are intended to provide a five year view of major areas of importance to senior information technology professionals. The attendees will be encouraged to engage in the discussions with questions and suggestions. The lead speakers will be a combination of industry and government leaders who will provide a detailed view of where these four major areas are headed, what is driving the change and what the end result will be.

Sponsor

• Work with GTC to create content for luncheon
• Exclusive speaking opportunity
• Verbal acknowledgment at the event.
• Speaker name and company name in all promotional materials
• Five GTC conference badges
• Company-provided White Paper distributed to all attendees at the event
• Four passes to the event
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply.
• Attendee list

                    Current Sponsors: Hewlett-Packard Company, CedarCrestone

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EXECUTIVE RECEPTION

Wednesday, September 24

The Executive Reception is a gathering of high level public and private sector leaders. Held at a beautiful venue, the reception is the networking highlight of the conference.

Attendees: Legislators and staff, agency secretaries, government senior executives, agency and department directors, selected GTC speakers and attendees, GTC Advisory Board and Industry Advisory Board members and industry senior executives.

Premier Supporter

• Verbal acknowledgement at the event.
• Premier Supporter will deliver recognition award.
• Ten conference badges
• Ten invitations to the executive reception
• Five invitations to the GTC executive luncheon
• One-time usage of the GTC mailing list
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply
• Attendee list

                    Exclusive Sponsorship
                    Current Sponsor: IBM

Sponsor

• Verbal acknowledgement at the event.
• Ten conference badges
• Five invitations to the executive reception
• Two invitations to the GTC executive luncheon
• One-time usage of the GTC mailing list
• Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply
• Attendee list

                    Current Sponsors: CGI, Curám Software, Keane

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BREAKFAST WITH OPENING KEYNOTE SPEAKER

Wednesday, September 24

Breakfast for executive-level government officials.

• Attendees will have the opportunity to meet with Opening Keynote, Alison Levine. Following the continental breakfast, attendees will be given preferred seating at the Opening Keynote.
• Creation of invitee list in coordination with GTC National Program Director
  Company logo on GTC website and all promotional/invitational materials and signage. Print deadlines apply
• Attendee list

                Limit of Four
                Current Sponsors: Available

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OPENING KEYNOTE

Wednesday, September 24

This exclusive sponsorship will give you extreme exposure - since this event is highly promoted and most GTC attendees attend.

• Company logo inclusion in email invitation acknowledging you as the sponsor
• Company logo will be included on a color slide
• Company logo on signage at the event
• Company logo on GTC registration brochure
• Company logo on the conference guide
• Company logo will appear on the GTC Web page with a link to your site
• Two invitations to the GTC Executive Reception
• Three-time use of the GTC attendee mailing list (either pre- or post-conference)

                Exclusive Sponsorship
                Current Sponsor: Available

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SECOND-DAY KEYNOTE

Thursday, September 25

This exclusive sponsorship will give you maximum exposure - since this event is high profile, highly promoted and very well attended event.

• Company logo inclusion in email invitation acknowledging you as the sponsor
• Company logo will be included on a color slide
• Company logo on signage at the event
• Company logo on GTC registration brochure
• Company logo on the conference guide
• Company logo will appear on the GTC Web page with a link to your site
• Two invitations to the GTC Executive Reception
• Three-time use of the GTC attendee mailing list (either pre- or post-conference)

                Exclusive Sponsorship
                Current Sponsor: Available

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Technology Bytes General Session

Greg Schwem - Comedian

Thursday, September 25 3:00 - 4:30 pm, Meeting Room 6

• Company logo will be included on a color slide.
• Company logo on signage at the event.
• Company logo on the conference guide. Print deadlines apply
• Company logo will appear on the GTC Web page with a link to your site

                    Limit of ten
                    Current Sponsor(s): North American Access Technologies Inc., Polytechnic Institute of NYU

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GTC 20th ANNIVERSARY OPENING DAY RECEPTION

Wednesday, September 24, Base of the Egg

Gala opening day reception for all conference attendees, speakers and exhibitors

• Inclusion in signage to direct attendees how to connect with you at the event.
• Two conference badges.
• One invitation to the GTC Executive Reception.
• One-time usage of the GTC mailing list.
• Company logo will be included on: (print deadlines apply)
  • Reception invitation (mailed to all pre-registered attendees)
  • Signage
  • Cocktail napkins
  • Direct mail registration brochures
  • Conference Guide
  • GTC Web page with a link to your site
  • 30,000 direct mail flyers distributed four weeks prior to GTC
  • 300 posters hung in government agencies and departments four weeks prior to GTC

                    Limit of Six
                    Current Sponsors: EDS, Oracle, AdvizeX Technologies, EMC

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GTC 20th ANNIVERSARY CLOSING DAY RECEPTION

Thursday, September 25, Meeting Room 6 * Inclusion in signage to direct attendees how to connect with you at the event.

• Two conference badges.
• One invitation to the GTC Executive Reception.
• One-time usage of the GTC mailing list.
• Company logo will be included on: (print deadlines apply)
  • Reception invitation (mailed to all pre-registered attendees)
  • Signage
  • Cocktail napkins
  • Direct mail registration brochures
  • Conference Guide
  • GTC Web page with a link to your site
  • 30,000 direct mail flyers distributed four weeks prior to GTC
  • 300 posters hung in government agencies and departments four weeks prior to GTC

                    Limit of Six
                    Current Sponsors: Available

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OFFICIAL CONFERENCE BAG

A walking advertisement for your company! A large conference bag will be distributed to every conference attendee

• Company logo and booth number printed on one side of bag
• Insertion of promotional item into bag
• Company logo on the GTC web page with a link to your site

                    Limit of Six
                    Current Sponsors: IBM, Tandberg

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COFFEE FOR FULL-DAY CLASS ATTENDEES

Morning coffee is provided for the full-day class attendees Monday - Thursday.

• Company logo on beverage napkins
• Company logo on signage in coffee service area
• Your company banner hung in the coffee service area

                    Limit of Four
                    Current Sponsors: Available

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PORTFOLIO FOR FULL-DAY CLASS ATTENDEES

Portfolios are distributed to all full-day class attendees. Full-day classes include policy, strategic, management and technical issues. Attendees represent senior government administrators and their staff.

• Company logo on portfolio cover
• May insert company-provided paper inside portfolio
• Company logo will appear on the GTC Web page with a link to your site

                    Exclusive Sponsorship
                    Current Sponsor: Available

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ATTENDEE REGISTRATION

Every attendee passes by registration. You provide lanyards and GTC will print badge holder inserts with your company message to distribute to every attendee.

• Company logo in the GTC Conference Guide
• Company logo will appear on the GTC Web page with a link to your site
• Your company banner hung in the registration area

                    Current Sponsor: IBM
                    

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TOWER BANNERS

94"H x 31"W banner on a free-standing frame placed in strategic locations throughout the Convention Center. GTC provides the frame and produces the banner, you provide the art.

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HANGING BANNERS

Your company banner hung at strategic locations throughout the convention center. Every GTC attendee will walk under your banner. You provide the banner and we will hang it.

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EMAIL BLAST

GTC will include your logo, link to your company Web site and a company statement up to 20 words on a special advertisement section of our pre-conference promotional email blasts.

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MAILING LIST RENTAL

Rent GTC's mailing list database for a one-time use mailing. You may sort the database in a variety of ways (branch of government, title, etc.).

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MAILING LIST PURCHASE

Purchase GTC's mailing list database (addresses only, no emails or phone numbers). You may sort the database in a variety of ways (branch of government, title, etc.).

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20th ANNIVERSARY CONFERENCE GUIDE ADVERTISING

FULL PAGE
Black & White
2-Color, Publisher's Choice
4-Color

HALF PAGE
Black & White
2-Color, Publisher's Choice
4-Color

QUARTER PAGE
Black & White
2-Color, Publisher's Choice
4-Color

TWO-PAGE SPREAD
Black & White
2-Color, Publisher's Choice
4-Color

GUARANTEED/SPECIAL PLACEMENT
Front Cover (1/2 page, 4-color)
Belly Band (4-color)
Exhibit Floor Plan Fold Out (gate fold)
Shaded Listing in Company Profile Area (Black & White)
Center Spread (4-color, 2 pages)
Back Cover (4-color)
Inside Back Cover (4-color)
Inside Front Cover (4-color)
Inside Front Cover & Opposite Page (4-color, 2-page spread)
Other pages as requested - place subject to approval (20% premium)

To take advantage of any of these opportunities & to learn more, contact your GTC representative today

Exhibit Sales 800.598.1377

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